The Killers, Franz Ferdinand, British Sea Power, VHS or Beta, Dogs Die in Hot Cars, et al. seem to me to be guitar pop with as much in common with 90's alternative as with late 70's-early 80's new wave. I haven't listened to any of the aboves' complete catalogs - this is admittedly based on a brief sampling.
With The Epoxies, Freezepop, Goldfrapp, Soviet, & The Bravery it seems much more obvious.
Is every guitar pop band that's, to varying degrees, catchy, melodic, quirky or experimental classified as Next Wave? Does putting in a few synth effects do it?
I've exposed my ignorance here. What am I missing? Point me to some of their songs and tell me what's new-wavish about them.