New Wave Outpost Forum

by **club80** » Fri Jan 19, 2007 2:25 am

My wife heard the M&M's commercial using Uncertain Smile last night. I didn't make it to the television in time. I've seen the Working In A Coalmine commercial before.
I also remember Pictures Of You being used by a digital camera company. Can't remember which one (that's called effective advertising)

by **plagiarism** » Fri Jan 19, 2007 2:48 am

[quote][i]Originally posted by coop41[/i]
<br>Saw the Fidelity commercial tonight that was using Devo's Working In A Coal Mine
[/quote]

Has Fidelity done a commercial featuring "Gone Daddy Gone" yet? [:D]

by **club80** » Fri Jan 19, 2007 10:48 am

Just saw the M&M's commercial...with "This is the day" by The The.

by **KYYX4ever** » Sat Jan 20, 2007 5:38 am

[quote][i]Originally posted by plagiarism[/i]
<br>
A lot of songs get used in jingles because because a line or two in the song sounds good as a catch phrase. The advertising agencies don't seem to care what the song is really about.
[/quote]

This is clearly the case in the use of Iggy Pop's "Lust For Life" in the Royal Caribbean Cruiselines ad. Nothing says maritime comfort like a song about injecting heroin !

[i]“Here comes Johnny Yen again
With liquor and drugs
And a fast machine
He’s gonna do another strip tease.”[/i]

by **marie3** » Sat Jan 20, 2007 5:42 am

[quote][i]Originally posted by club80[/i]
<br>Just saw the M&M's commercial...with "This is the day" by The The.
[/quote]

I just saw it. This is the Day by The The. Who would have thought it would be on an M&M commercial.

by **FreeWave** » Sat Jan 20, 2007 6:04 am

God I HATE the Maxwell House commercials that destroy Madness's "Our House". They never should have authorized that one. Simply horrible.

by **DayGloJo** » Sun Jan 21, 2007 5:24 am

[quote][i]Originally posted by club80[/i]
<br>Just saw the M&M's commercial...with "This is the day" by The The.
[/quote]

Of all the artists to "sell out" I thought Matt Johnson would be the last one. Well, I suppose it must be expensive to live in Sweden.

Maybe one of the Presidential candidates might consider using "Armageddon Days Are Here (Again)" for their ads.

DayGlo Jo

NWO: way more fun than data modelling.

by **club80** » Sun Jan 21, 2007 11:41 pm

Evidently, nothing is sacred. I am willing to wager that no one will use "He'd (or she'd) Send In The Army" by Gang Of Four this year.

by **ekahob** » Mon Jan 22, 2007 10:03 pm

I read a story in The Wall St. Journal last year on how the AARP is trying to become more hip. Using the Buzzcocks in the ad fits this marketing strategy. They are sponsoring concert tours (Tony Bennett) and even starting their own music service. They want to introduce music to aging boomers who used to be hip but are not in the know anymore. Pete Shelley is old enough to be an AARP member and so are many of the bands fans. I've got 4 more years to go...

by **club80** » Tue Jan 23, 2007 12:57 am

I certainly understand what the Wall Street Journal is saying but I have to believe that this song was not chosen for recognition by those who knew the song. The title works for the commercial. The pace of the song may appeal to a hipper audience. But, in my opinion, the Buzzcocks were just not well known enough to make this a recognition angle (and this post is coming from someone who's favorite band of all time is the Buzzcocks).

by **ekahob** » Tue Jan 23, 2007 8:48 am

They didn't choose the song to woo buzzcock fans to AARP but to give AARP an edgy, cool, younger feel. They could have chosen dozens of other songs by Tony Bennett or Sinatra or even Norah Jones but they chose punk.

by **WolverineSyr** » Tue Jan 23, 2007 8:55 am

Some of us are the demographic they're looking for. Obviously there were punk & new wave fans in the late 70's & early 80's that were past their teens or early 20s. They're now AARP age. I don't think it mattered who did the song - it's the vibe, the era and the sound that would relate to that demographic that they were looking for. I think it's a great marketing strategy & the song fits the spirit & message of the ad perfectly.

I also think many of the executives or people making decisions on music used in commercials are probably our age. Doesn't it make sense that they would use music they have a connection to?

by **geoffolehane** » Tue Jan 23, 2007 9:36 am

A lot of tbe recent jingles have been identified. It seems to me that Target is also using a punkish sounding song with a female vocalist in some ads. I don't know if that's old or newer.

I worked for an advertising agency in the mid-90's. We tried to get the use of the Cure's "I Will Always Love You" for an anti-tobacco Public Service Announcement for teenagers. It wasn't because of the lyrics...they wanted to use the music bed without the lyrics because they thought it was recognizable enough and younger kids could relate to it. The Cure wouldn't authorize it because they were smokers. Or maybe that was Toad, the Wet Sprocket's "Something's Always Wrong." I can't remember because I wasn't in any way involved win the negotiations.

I don't know much about the Buzzcocks lawsuit for that Toyota RAV that used "What Do I get." The ad agency should have gotten their permission first. If they went ahead and used it without their permission, that's illegal.

It isn't surprising that you're hearing more 80's songs on these advertisements. Advertisers have always gone after the 30-50 crowd because they're the biggest spenders. People that age remebers these songs or at least remember the era and it teases the nostalgia nerve, which puts buyers in the frame of mind of wanting to spend money.

by **club80** » Tue Jan 23, 2007 9:57 pm

The song used in the target ad is "I want more" by Ragg. It was released in 2001. It definitely has a post-punk feel to it.

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