by MARV » Wed Apr 19, 2006 1:22 pm
[quote][i]Originally posted by SwampThing[/i]
<br>Jamie Kennedy's movie "Malibu's Most Wanted" isn't that far of the mark.....
Edit: The media and fashion industry take part of the blame. Hip-hop/Ganster would have remained an undeground "scene" if corporations never latched on and created a mass marketing campaign aimed at todays youth. Marv, your part of the fashion industry, they did it with grunge in the early 90's and they've been doing it with hip-hop for the good part of 10 years now. What's your take on it?[/quote]
I'd like to see that movie actually, Swampy. It sounds good.
I don't know if I would blame the media and fashion industries - certainly not wholly or entirely - for the spread of thug culture into white suburbia. When it comes to business, there really is no guide book for any of them to follow, dictating what they can market to who so it's kind of hard to say that they're "wrong". It's really a kind of catch twenty two. Companies like Tommy Hilfiger, Adidas, etc. really did'nt set out to make inner city product. It's the inner city kids that sought to emulate the lifestyles of yuppies or athletes that made them pick up on these companies. The apparel companies in turn began to develop (some) product to satisfy this market. Supply met demand, so to speak. Just as as aside...these fashion lines get really diverse, often times creating offshoot brands and being licensed out to other companies to develop. For example, Polo Jeans Co. has a much more urban feel and is not under the same roof as Ralph Lauren proper, which has a far more sophisticated look and pricepoint. Companies do this in order to not dilute their brand or lose their customer base. Let's face it, the attorney who wears his $400 Ralph Lauren cashmere sweater while golfing does not want to be associated with the kid on the six o'clock who got busted for selling crack. He's wearing the sweatshirt with the huge logo embroidered onto it. DKNY is not the same as Donna Karan New York. Then you have Donna Karan Collection which is even more expensive. Kind of like Ralph Lauren Purple Label.
Anyway, getting back to what I was saying about supply meeting demand. In addition to all your WASPy holdouts like Nautica or Tommy Hilfiger creating segue lines for the inner city kids, we started seeing brands like FUBU or Mecca catering [i]only[/i] to this market. So there certainly are companies that raise the profile of "the life". By contrast though, there are many companies that don't even address them at all. Brands like Diesel, Replay, True Religion, Rogan, G-Star or Seven. The fashion industry is very vast and I have difficulty making such broad statements, especially being a part of it. What I'm saying is that you're part right in that regard.
All that said though, there are so many other choices out there for youth to latch onto. I know that these companies in part propogate the lifestyle by selling product and in the case of the media, delivering news to the masses. This really gets into a very gray area, who to blame. What about the responsibilties of parents? Personally, I think we owe it to our kids to help them make good choices and that includes how they look. Our appearance is a direct reflection of what we think of ourselves and by short extension, what others think of us. Steering them away from making negative stereotypical choices begins with thought processes that start at birth if you ask me. A parent is a child's first teacher and role model and while they're young, kids are paying more attention than most people realize. Be aware of what you say and do around them to the point of paranoia, lol! But therein lies some of the issue I think. Alot of parents just don't have the skill to recognize their own negative behaviors that could be duplicated. Or they don't realize that they have the power to control what their kids are exposed to in the media. Am I sounding preachy enough yet? [;)][:D] Education plays a major role also. But in the case of these rich white homeboys at my gym...there's just no excuse - [b][i]I[/i][/b] don't think. That's just me.
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