http://www.boingboing.net/2003/08/14/de ... again.html
Thursday, August 14, 2003
Devo sells out? (Again?)
From AdAge.com:
"Whip It," the 1980 song that was the anthem of the band Devo's rage against a society dehumanized by industry and commercialism, is now the theme of a Procter & Gamble Co. TV campaign for the Swiffer line of home-cleaning products.
In a new version of the tune, Devo lead singer Mark Mothersbaugh substitutes the lyrics "Swiffer's good" for the "Whip it good" of the original...
...Devo agreed to perform the altered version for Swiffer advertisements because, Mr. Mothersbaugh said, "it was so absurd. We like messing with the boundaries between art and commerce."
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http://www.songfacts.com/detail.lasso?id=722
Proctor & Gamble, who make the Swiffer, originally had them re-record this for the commercial as "You must swiff it," but their lawyers found out that copyrighting "Swiff It" and the product implications down the line could cost them hundreds of thousands of dollars, so they changed the lyrics to "You must Swiffer" so they wouldn't have to copyright "Swiff It."
Because of a bad publishing deal Devo made in 1978, they control only half the rights to their songs. When they allow their songs to be used in commercials, they insist on re-recording them so they can keep all the performance rights. In the Swiffer commercial, that is Mothersbaugh's vocal with lyrics written by Proctor & Gamble.
This has also been used in ads for Gateway, Twix and Pringles. In the Gateway commercial, the chairman of the company is driving an 18-wheeler with the Gateway cow riding shotgun. The cow produces a CD labeled "Cow Mix," and when they listen to it, this comes on and the chairman and the cow sing along. That ad is one of Mothersbaugh's favorites.