by Surly » Sat Dec 11, 2004 8:51 am
Here's my take on selling out: A band or artist that starts out small but eventually becomes famous (with multi-million selling albums) doesn't necessarily constitute "selling out." That term really should apply when an artist changes his/her core values (such as "watering down" what they do) with the express intent of making more money/becoming popular, etc. For instance, let's say that Neil Young (the antithesis of a sellout) woke up one day and said to himself "Screw it - I want to sell 10 million albums" and decided to work with a bunch of professional songwriters to craft a hit - THAT would be selling out.
I don't necessarily think that an artist licensing a song for a commercial is selling out; however, if an artist appears in a soda commercial, drinking the soda and going on about how great it is, then yes, that would be selling out. The Shins were a baby band and probably did the commercial just get the word out about their music, to get some money for tour support, maybe finance their own studio to record more music, etc. But if Paul McCartney were to suddenly appear on my TV with a can of Pepsi in his hand, changing the lyrics of "Revolution" to sound like "The Pepsi Generation," then yes, I'd consider him a bit of a sellout. (Most Country and R&B performers consider themselves "entertainers," so the fact that they are in a commercial doesn't make them a sellout. They've always wanted to be stars. I'm not knocking them, it's just a different ballgame).
True, Tears For Fears did go into the studio with the express intent of having a hit record when they began record [i]Songs From The Big Chair[/i]. But was it really selling out? Maybe they were hoping the first album would sell millions, but it didn't. Both albums are great - the first (obviously my favorite) is dark and haunting, but the second album is a brilliant pop record, and I think "Change" is as poppy as anything on the [i]Songs[/i]... album. I don't think "pop" is a dirty word...hell, half of my so-called new wave favorites are really just pop songs. The fact that they didn't sell millions doesn't make 'em any better than the songs that did. I gave up the childish notion of rejecting anything popular once I finished high school. If my favorite song by a band is the hit song, I'll admit it...I won't automatically choose an album track just to sound cool. I like what I like.
But back to the topic at hand: Just because an artist's sound/music changes doesn't mean they were trying to sell out. If a band that started with one sound selling 50 records ends up selling a million records with a different sound, that also doesn't necessarily make them a sellout. I expect artists to grow. I want each artist to have their own identifiable sound, but I don't want them to keep making the same record over and over. Sometimes having a hit record is all about timing. Just because a record isn't a hit doesn't mean "the record company didn't promote it enough"; consequently, just because a record becomes a hit doesn't mean the label is "pushing it down our throats" (I HATE THAT TERM). There are a variety of factors as to why a record does or does not become a hit (and it has a hell of a lot more to do with the jackasses at radio and MTV than at the labels).
Sometimes, a band just wants to please its label so they won't get dropped. Cheap Trick's mid-'80s albums didn't sell well, so the label sent them to work with "song doctors" to help craft a hit; the result was the #1 hit "The Flame" in 1988. Hard to say that was a sellout, although it certainly fits the parameters. Was it really the band's intention? Or were they just trying to stay afloat since their best days seemed to be behind them at that point?
Counterpoint, anyone?