by djcraig » Thu Feb 11, 2010 4:12 am
All of a sudden everybody on this board is a marketing genius.
Of course, very few covers can capture the magic of the original song. But had they used the original, you'd probably be pissing and moaning about how your cherished memories got sold out and the integrity of the song is now forever tainted just so somebody could sell furniture polish.
Sure, it's a tall order to cover a classic song and do it justice. But remember, the reason that the song even occurred to you that day is because somebody liked it enough to suggest it for the campaign, others agreed and somebody paid a bunch of money to get it in the spot and on to yours and thousands of others TVs.
I appreciate that a song from the 80s can still have that kind of impact. That in itself is a tribute to the greatness of the song aside from how good or bad of a cover it may be.
I for one am happy that the classic music of the 80s is still considered relevant in current advertising and hasn't been replaced with a bunch of shitty rap songs. At least not yet.
<a href="http://www.djcraig.net/los_angeles_dj">DJ Craig</a>