Getting back to the intent of this thread, which was "What determines new wave from alternative?" I think EchoBeachBunnyBoy's statement way back on Aug 26, 2004 says it all. It's in the mind of the person buying the music.
My New Wave is not the same as your New Wave.
My alternative is not the same as your alternative.
Having worked in radio all through the 1980's and into the mid-90's, I will say that someone's comment about marketing is also pretty close to the truth.
--Until about 1984, the top broadcasting trade magazine [i]Radio and Records[/i], would list all the New Wave songs on the Pop charts or the AOR charts (Album Oriented Rock). Pop, if it was a hit and AOR of it was a non-hit album cut. [i]Billboard[/i] was based on record sales. [i]R&R[/i] was based on radio airplay.
--After about 1984 [i]R&R[/i] created the "Modern Rock" Chart, which focused on the hard to categorize music of New Wave and the upcoming Alternative bands. There was also a Dance Chart, which included many of the New Wave dance stuff that was getting big in the mid-80's. Why do you think there was such an explosion in 12-inch dance remixes and singles about then? They wanted to get on the [i]R&R[/i] Dance Chart.
--Come about 1990 the chart was renamed "Alternative." The Dance chart remained.
Radio announcers used to live and breathe by that magazine and if [i]R&R[/i] called it New Wave...then the announcers called it New Wave...and inevitably the listeners would call it New Wave. When announcers started calling it Modern Rock, inevitably the public started calling it Modern Rock.
And so on.....
Are you getting the picture yet?

