Pardon me for getting my design-snob on but holy crap, the new Tropicana orange juice package design sucks. I thought I was the only one who was horrified at the grocery store by this generic tripe. The Arnell Group is a pretty respected design agency so for them to destroy such an iconic brand so steeped in Americana overnight is beyond me. What a shame.
http://blog.printmag.com/dailyheller/Co ... fb244.aspx
