Here we are at home watching our 16 month old and he is taking a nap so I will write something quickly so bear with me... I'd agree, mid 80's was the end of the genre as a whole. For me, I always had a side interest in punk and harder edged stuff so I would be guessing as to the actual year New Wave croaked, but I'd say the good New Wave disappeared or became bloated and caved in on itself in 1986 - mid 87. By 1988 and Ministry's "Land of Rape and Honey", new wave was completely R.I.P. for me.
In my opinion, most of the early 80's New Wavers either got extremely popular on crappy albums after that, and/or then they cashed in on the craze (Simple Minds, Billy Idol, Talking Heads, Psyche Furs, Flock of Seagulls, Spandau Ballet, OMD, INXS, Violent Femmes, Thompson Twins, Duran Duran split into camps, etc.,). Then all the new marketed commercial new wave bands all began to really SUCK, nobody bought it and the scene died off in late 87. OVERPRODUCTION was quite popular at the time, but not with me!!! Really shitty songs started to creep into mainstream playlists, giving New Wave a bad name for everyone. "Everybody Wang Chung Tonight" or "Some Like It Hot" anyone??
Where I lived darker was considered better. Bauhaus and Joy Division (both of which I'd heard of long after they were defunct)were gathering alot of re-interest from the DJ's on college radio... and the club playlists started to get alot darker around this time. To give perspective on the times changing, looking at a high school dance playlist we DJ'ed in 1986 we played "Nemesis", "Dig It", "She Sells Sanctuary", "Temple Of Love", "Let's Go To Bed", "Love Will Tear Us Apart", "Everyday is Halloween", "World Destruction", "Love Missile F-111 (or whatver it is)", and a bunch of other poppier stuff from Echo, Adam Ant, etc... Industrial was becoming more and more popular underground and I think it had alot to do with the end of the happier, poppier New Wave music. If I remember correctly 86-87 is the dividing-line year for alot of new wavers, they either liked the new over produced poppy stuff that was coming out in droves or they hated it and liked the harder edged stuff. I was starting to hate what was once called "New Wave", it just didn't evolve very well, and during that time if it went mainstream I hated it. So with electronic music I drew the line at Men Without Hats and started checking out Cabaret Voltaire, and Neubauten.
Most people's tastes began to change around 1986, either with Rap, hair bands, or harder edged music. I went back to the latter considering Sonic Youth, Love and Rockets, Jesus and Mary Chain, and Husker Du were making killer albums during those years and the New Wavers weren't!!! There was also alot of people getting more interested in the Velvet Underground at this time, "VU" was released and it started a whole new interest in that band. It was kind of bittersweet for me because after hearing "Hatful of Hollow", "Let It Be", "Psychocandy" and "EVOL" I knew that music was changing in a big big way because there was alot of killer stuff coming out in England and indie U.S. scenes. I truly missed the old days (in the earlier 80's) when my older brother would bring home the latest U2, OMD, New Order, or Duran 12 inch single because that stuff meant so much to me growing up, but I started going further and further underground around this time for stuff to listen to. Then I fell in love with probably my all time favorite band Sonic Youth around this time!!!
I remember The Cure, Depeche, Siouxsie, Echo, and New Order (God how I love them) were extremely reliable around this time and saw them all in concert in the summer of 1987... they were the last of the big New Waver's to stand true to the end of the 80's... (if you consider them NW!) Most of them were just starting to get popular in 1986 with most of the kiddies. 1987 was the end of really GOOD consisten New Wave music for me... and when U2 took over Springsteen's job (making stadium friendly "American" music, which was a HUGE disappointment for me) and REM started to suck around that time... I personally hate REM's "Document" with a passion (but I also hate "Joshua Tree") I started to look elsewhere. Please put on "Lightning Hopkins" or "Fireplace" on Side 2 of "Document" and tell me that album is rock solid!!! I guess I've just grown to hate over-production, probably because of 1987.
Anyway, I am getting off the path, when Run DMC put out the ground breaking "Raising Hell" album... and the Beasties came along, it was another nail in the coffin for the New Wave artists and their kin.... I might have picked up a few NW-related releases in the late 80's but it just wasn't the same. Figures on the Beach? c'mon! I can probably count the good NW related stuff on two hands after 1987. After mid 80's the music was all over the place and mainstream MTV culture went towards mainstream music, rap, and the hair bands! (Hey, didn't Gene Love Jezebel and the Cult become one of them?) Whooo!!! As for me, there were never better years than 1980-86 for sheer quality and variety in music (why would I be on this post if it wasn't?), but as usual, music scenes only last that long or less, then things change.... Well, my kid is up - hope I made sense, I was writing in a hurry, now I gots to run!
